Personal Information We Collect
When you visit our Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some cookies on your device. As you browse, we gather information on the specific pages or products you view, what websites or search terms brought you here, and how you engage with the Site. This automatically gathered data is called "Device Information." We collect Device Information using technologies such as:
Cookies:
Small data files stored on your device that often contain a unique identifier. Learn more about cookies and managing them at [All About Cookies](http://www.allaboutcookies.org).
Log Files:
These track actions on the Site, gathering data such as IP address, browser type, Internet service provider, referring/exit pages, and time stamps.
Web Beacons, Tags, and Pixels:
Electronic files that help record browsing information on the Site.
Additionally, when you make or attempt to make a purchase, we collect information such as your name, billing and shipping addresses, payment details, email address, and phone number. This "Order Information" is combined with Device Information as "Personal Information" in this Privacy Policy.
How We Use Your Personal Information
Order Information allows us to process your orders (including payment processing, shipping arrangements, and order confirmation). We also use it to:
- Communicate with you,
- Check for potential risk or fraud, and
- Provide updates on products or services, aligned with your preferences.
Device Information helps us screen for potential risks (specifically via IP addresses) and improve our Site's performance by generating analytics on browsing patterns and evaluating marketing effectiveness.
Sharing Your Personal Information
We may share your Personal Information with third-party providers to support the services we offer. For example, we use Shopify to power our online store, which you can learn about [here](https://www.shopify.com/legal/privacy). We also use Google Analytics to understand customer usage of the Site. More on Google’s privacy practices can be found [here](https://www.google.com/intl/en/policies/privacy/), and you can opt out of Google Analytics [here](https://tools.google.com/dlpage/gaoptout). In some cases, we may also share your information to comply with laws, respond to legal requests, or protect our rights.
Behavioral Advertising
We use Personal Information to offer targeted advertisements or marketing that may interest you. Learn more about targeted ads at the Network Advertising Initiative's [educational page](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work). You can opt out of targeted advertising here:
- **Facebook:** [Settings](https://www.facebook.com/settings/?tab=ads)
- **Google:** [Settings](https://www.google.com/settings/ads/anonymous)
- **Bing:** [Settings](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
For more control over ad preferences, visit the Digital Advertising Alliance’s opt-out portal [here](http://optout.aboutads.info/).